Kike Sarasola

Kike Sarasola is a visionary and disruptive leader in the tourism sector. He began his career as one of Spain’s most accomplished equestrians, competing in three Olympic Games and winning national and international titles. In 2005, he founded Room Mate Hotels, a chain based on the idea that every hotel is like a friend in the city. In 2014, he launched Be Mate, which combines the freedom of an apartment with the services of a hotel.